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BMW Motorrad Sells Husqvarna to Pierer Industrie AG
Calling it a “strategic realignment” for BMW Motorrad, the BMW Group has confirmed the rumors and sold Husqvarna Motorcycles to Pierer Industrie AG, the holding company of KTM CEO Stefan Pierer. Saying...
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Trouble Broods for Husqvarna as Austrians Come to Varese
Only a couple of months after Husqvarnaʼs sale by BMW to Austriaʼs Pierer Industries, the storied motocross brand is once again making headlines, unfortunately of the wrong sort.Reports from the La...
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Goodbye Husqvarna Nuda, We Hardly Knew Thee
Stefan Pierer’s acquisition of Husqvarna continues to baffle me. You will note I say Pierer, and not KTM, bought Husqvarna, since the Austrian CEO used Pierer Industrie AG in the transaction as a means...
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Husqvarna & Husaberg Will “Reunite” After 25 Years Apart
Ever since Pierer Industrie AG bought Husqvarna from the BMW Group, there has been a great deal of speculation as to how the Italian-based Swedish-born brand would fit within the KTM empire. With zie...
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Husqvarna to Unveil New Prototype Motorcycle at EICMA
The future of Husqvarna is an interesting one to mull over right now as we gear-up for the EICMA show in Milan, Italy next week. Recently acquired by KTM’s Stefan Pierer, through is Pierer Industrie AG...
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Gas Gas Acquires Husqvarna Engine Designs
It was nearly a month ago that we heard that Spanish firms Gas Gas and Ossa had merged their operations in order to take on the difficult economic climate in Spain. The firms’ business position should...
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Video: 111 Years of Husqvarna
It is an exciting time for the Husqvarna brand, as it finds a new home within the KTM family. Reunited in a sense with Husaberg, the remnants of the motorcycle company when it left Sweden for Italy,...
View ArticleKTM Invests in Heads-Up Display Company NUVIZ
Heads-up display (HUD) company NUVIZ just took a strategic investment from Pierer Industrie AG, the company behind KTM, Husqvarna, WP Suspension, and others. Today's news is quite a catch for the San...
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